Custom Kiosk Integration
An upscale retailer wanted to improve their in-store Photo Imaging Dept. experience for their customers. The option selected was then planned to be installed in future stores.
The Challenge:
Provide design guidance to develop in-store fixtures that promote Customer engagement and comfort in the Photo Imaging area.
Design and manufacture customer-facing Kiosk hardware that compliments the new fixtures.
Accommodate existing back-lab hardware.
Minimize cost for all components.
Retail Imaging Solution:
Using customer data and store associate feedback, we assisted in designing fixtures that allowed seating, created a strong visual impact, and housed production hardware efficiently and out-of-sight.
Designed and built a custom kiosk that integrated within the new filtering, providing ease of customer access and and easy installation and maintenance.
Client Results:
Increased market share and “destination” status for Photo Imaging at installed locations.
Realized immediate and sustained sales lift of over 15%, on average.
The photo footprint within the store decreased 30% to 60% depending on location, freeing up space for additional revenue-producing merchandise and customer space.
Adjacent sales increased for goods merchandised in proximity to and within access flow to the new Photo Imaging design.
