An upscale retailer wanted to improve their in-store Photo Imaging Dept. experience for their customers. The option selected was then planned to be installed in future stores.
Provide design guidance to develop in-store fixtures that promote Customer engagement and comfort in the Photo Imaging area.
Design and manufacture customer-facing Kiosk hardware that compliments the new fixtures.
Accommodate existing back-lab hardware.
Minimize cost for all components.
Retail Imaging Solution:
Using customer data and store associate feedback, we assisted in designing fixtures that allowed seating, created a strong visual impact, and housed production hardware efficiently and out-of-sight.
Designed and built a custom kiosk that integrated within the new filtering, providing ease of customer access and and easy installation and maintenance.
Increased market share and “destination” status for Photo Imaging at installed locations.
Realized immediate and sustained sales lift of over 15%, on average.
The photo footprint within the store decreased 30% to 60% depending on location, freeing up space for additional revenue-producing merchandise and customer space.
Adjacent sales increased for goods merchandised in proximity to and within access flow to the new Photo Imaging design.